VIDEOMAKER & Content Creator
Pensiero Visibile // 2024
Pensiero Visible is a communication agency based in Verone that aims to create innovative and more human communication strategies for brands based around Italy.
I started my collaboration with them as a freelance Videomaker at the beginning of the year, working alongside copywriters and project managers for various clients, each of them with their own needs and goals, creating videos for platforms such as Instagram or TikTok.
With roots in Valpolicella Classica, Masi produces and distributes Amarone and other premium wines inspired by the values of the Venetian territories.
When working with this client, I prioritize visual content and aim for consistency.
To achieve this, I gather a variety of references before each shoot and strive to incorporate that inspiration on location.
The key elements for achieving the luxurious and chic look sought by the client are cinematography and color grading.
Zamperla Group is a premier worldwide leader in amusement ride manufacturing.
Working for them can be a lot of fun, especially because I always have to be ready to capture something interesting to talk about. The challenging part is that the workflow is massive and it can change at any moment. This means that whenever I go on location, nothing is predetermined, and I have to come up with ideas while walking around different rides.
Since I work on their TikTok content, I focus on short storytelling, combining sounds and images, while also emphasizing Zamperla’s main value: communicating their engineering innovation.
I am helping to design an online presence for the University of Ferrara, one of the oldest universities in the world, as they venture onto Instagram.
Working alongside a project manager and a copywriter, we are blending youthful and fresh communication styles with more institutional content to engage the young generation that is part of the university community.
The focus of the project is on a visually appealing look, dynamic cuts, and spontaneity.